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What It Costs
🎙
What It Costs
A podcast about the real tradeoffs behind founder-led brands.
"Instead of asking how guests scaled, we ask what got worse."
Psychological cost, identity distortion, the hidden downsides of being the brand — territory almost no podcast touches. Each episode follows a tight format: ground it in real numbers, find the obsession, then push hard on the personal cost.
The clips that spread aren't advice — they're uncomfortable truths. It only works if you're willing to interrupt, push, and sit in the awkward silence.
1. Ground it in real numbers
2. Find the obsession
3. Push hard on the personal cost
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